Mairis Briedis is facing the wrath of many boxing fans for getting a tattoo to call Jake Paul.
The three-time world champion previously held the WBC and WBO heavyweight titles, and now has the IBF and Ring Magazine bracelets.
Briedis is arguably the best cruiserweight in the world today and gave now heavyweight champion Oleksandr Usyk his toughest fight when they met in 2018.
Boxing fans have been hoping to see the Latvian in some big unification bouts in recent months – particularly with British champion Lawrence Okolie.
However, Briedis goes after YouTuber-turned-boxer Jake, whose fights are in the cruiserweight division.
On Monday, the champion posted a video on Instagram in which he showed himself getting a tattoo to challenge the American.
It reads: “Jake’s Bad Karma.”
This prompted the boxing world to react with dismay.
First, Okolie himself tweeted, “There’s no way a real tattoo.”
He added with even more disbelief, “It can’t be a real tattoo… surely?
Other boxing fans called the video ’embarrassing’ and ‘cringe’
One commented, “Have you thought about fighting the other champions in your division instead of begging for Jake Paul fights you’ll never get?”
While another added: “It’s really embarrassing. Fight your proxy then unify with Okolie or Ilunga Makabu.
A third said: ‘An email would have been easier and less embarrassing.